Build your brand locally with public relations. We consistently help you find opportunities to promote your brand in the local media.

Content is king, but word-of-mouth reigns supreme. Influencer marketing, from brand ambassadors to brand collaborations, influencer marketing can boost sales and your brand image long term.

Event Media Relations

Gather valuable and credible attention in the media and by influencers with event public relations. We send interesting, newsworthy press releases to the media plan special media nights, and help you generate the buzz you need.

PR Research

We can help you research the latest trends and survey your audience to have a pulse on sentimentality, interest, recognition, and knowledge.

Industry & National PR

Stand out in your industry and on a national level as a thought leader with targeted public relations.

Your brand exists in the minds of your audience. You should know what your audience is saying about you. With our media and social media monitoring, we can track mentions of your brand and monitor the sentiment of each mention. Receive regular reports of each mention.

Communications Strategy Planning

We recommend long-term strategic planning to make sure your business communications are consistent, cohesive, and effective. For a limited time, receive a special rate on our comprehensive communication strategy planning.

Case Study: Local Event Media Relations

It’s no longer enough to post on social media about your event. To attract ticket sales, you need to get the local media, tastemakers, and influencers talking about your event.

Client: Local Non-Profit Hosting A Community Event

Client is a local non-profit in a space that’s sometimes challenging to communicate due to social stigma, systemic injustices, and trauma. They were hosting an educational community event and came to us for help getting the word out.

Cost: $237 (Special Rate)

This was at our non-profit rate for work.

Work We Did

Our work started off with researching the subject matter followed by a client-focused education meeting to learn about the organization and event. Then we developed a press kit of materials reporters and journalists would need for their stories.

Next, we crafted our pitch to get the media’s attention and wrote a press release. We carefully selected which members of the media we knew would tell our client’s story and reached out to them. We also posted the event to local event calendars for extra exposure.

Then, we monitored who covered the story and followed up accordingly. In the end, a member of the media commended our client on the hard work our agency did to get them published.

Results

Our client received two stories in the local media – one in the largest local newspaper and one in the television broadcast news. The combined monthly online viewers of the two local media groups who published the story add up to approximately 4.4 million online viewers.

A local podcast also expressed interest in interviewing our client – which means more exposure in the future.

The event had a greater turnout than expected, partly due to the media coverage it received.

“Advertising is what you pay for. Publicity is what you pray for.”
– Helen Woodwood, 1938

Testimonials

“I’ve worked with Christine for a variety of projects for my businesses, and she is absolutely incredible! From copywriting to search engine optimization, press releases and event planning, Christine not only is capable, but extremely proficient. It’s rare you find someone who can take instructions and not only execute them, but execute them perfectly with little to no follow-up on your end. If you want to work with an advertising and PR professional, I highly recommend Christine!”

– Melissa Berry

Christine’s work is characterized by competence, creativity, and connections. She brought a tireless and unique approach to promoting Diversion Events, causing our baby business to make a huge splash in Spokane. I cannot recommend her enough if you are looking for results.

– Bailey Bowerman

Ready To Get The Word Out

We offer complimentary 30-minute consultations for new public relations clients and projects. We are excited to help you grow your small business.

Please fill out the Calendly link below for your complimentary meeting.

Voted 2nd (Silver) Best Local PR Agency in 2022 by the readers of Spokane Coeur d’Alene Living

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